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There is a consensus that it is time for launching a coordinated global action programme to reduce the amount of hidden water used in food and drink production. Can this be true? The amount said to be used as of now thus is really mind boggling and if the average per person is computed it is still considered very high. According to some experts we must set a global target to reduce the amount of water used in food production worldwide at least by one fifth within 5 years from now which may not be difficult to achieve. If we refer to the UN data base each person consumes between 2,000-5,000 liters of water directly or indirectly through the food consumed every day working out to a staggering figure of 7.3 lakh liters to 18.25 lakh liters annually!