Home saloon and Beauty services Business

Large beauty brands are clamoring to take part. Kylie Cosmetics is unveiling three metallic matte lipsticks timed with Coachella; false lashes brand Ardell has started a social media contest with a music festival tie-in using the hashtag #EyeHeartFestivalsContest; and NYX Cosmetics is partnering with Nylon on the magazine’s Coachella kickoff party.