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Imagine you are the CEO of a multinational company trying to get millions of shoes,
laptops, and candy bars to consumers around the globe. Your global freight supply chain
is vast and complex, involving thousands of contractors who use a combination of trucks,
trains, ships, and planes to reach your markets. Transportation may represent 10 percent
of your company’s operating budget but 25 percent of your corporate carbon footprint.
To remain competitive, you have to keep costs down without compromising the service to
your customers. And to remain socially acceptable, you must do this in the most
environmentally sustainable way. In other words, you have to be a smart freight leader.