When someone looks at a photograph, we look for something to fix their interest on. If they are confronted with a landscape, with characters, they use patterns which are both consciously and unconsciously filtered by their emotions. As we understand and control these emotions, the photographic result will be something more controlled and we can effectively guide the eye of the audience.

A good photographer understand intuitively before taking the photograph how it will be ‘read’ so to speak by the audience, and decides how to tackle the posing of the main character, the geometric lines, the light, and the point of view. All of this comes together to make a unique image.