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• Greeting card prices can vary from 50 cents to $10 – with a price point for every consumer. The vast majority are between $2 and $4. (Total price per year include boxed cards.) The cost of a typical counter card, however, is between $2 and $4. Cards featuring special techniques, intricate designs and new technologies and innovations – such as the inclusion of sound chips and LED lights – as well as handmade cards, are at the top of the price scale.

• Seven out of 10 card buyers surveyed consider greeting cards “absolutely” or “almost” essential to them. Eight out of 10 of these buyers expect their purchases to remain the same going forward. Of the balance, twice as many card buyers say they will "increase" their purchasing as say they will "decrease" their purchasing in the coming year.

• Younger card buyers and those who are more technology savvy are currently the ones most engaged in buying paper greeting cards online.

• Most peopl