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Cell phone advertising is the ability for organizations and individuals to advertise their product or service over mobile phone devices. Cell phone advertising is generally carried out as text messages or applications. Cell phones are the ideal smart ad machine for marketers because: 1) a large percent of the world's population owns cell phones, 2) cell phone owners use their cell phone all the time and their phone is rarely far from their side, and 3) owners usually read their messages before deleting them and would rarely ignore a text message. Because of these facts advertisers who wish consumers to see their ad even for a brief period will find that they have a large base of cell phone users who will spend a few moments actually reading their ad before deleting them. In other traditional media like the television or in magazines users often just change the channel or turn the page as soon as ads come out without paying an