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A recruitment plan should be based on your business goals. For example, are you planning to expand or change your business? What skills are required to accomplish this objective? From there, you should establish specific recruitment goals. One goal will be attracting the best people to work in your business. The best people will make a direct difference to your bottom line, helping to raise your service and quality level. People who are less than dedicated to your business can compromise customer experiences. Some other recruitment goals may be: