A large number of sports are now
being played in India and this has increased the opportunities of growing the
markets for sport goods and equipments. In the past, royalty and wealthy
Indians played sports like golf and cricket, but the involvement of the general
public in these sports was limited. At present, cricket is a common man's game
and a large number of people working in the corporate sector play golf. This
has increased the market for sports goods in these segments. The country has a
comparative advantage in low-cost, skilled manpower vis-à-vis developed
countries like the US and Italy, which enables it to produce sports goods of
international standards at a lower cost. Global brands such as Reebok, Adidas,
Puma, Wilson and Yonex are sourcing their products from India. Retailers
entering the sports segment can source many products from the domestic market.
Also, new products and clothing
such as yoga mat/block, fit ball, rubber bands and yoga/dance outfits have been
developed because of increasing awareness of health and beauty has led to the
popularity of indoor exercises such as yoga, kick boxing, aerobic and Latin
dance. Meanwhile, more children are taking part in sports classes. Thus,
formerly a traditional domain of males, sporting goods extended its clientele
to include more females and children. There are about
1250 registered and 2000 unregistered large, medium and small sports goods
manufacturing units providing direct and indirect employment to about 1,70,000
persons. Many of the workers belong to weaker sections of society, Supporting organizations
have also expanded to supply adequate quantity of raw materials to the industry
and also have provision of training to the workers during the last few years. India
is among the largest sports goods manufacturers in Asia after countries like
China and Japan. Although its share in global trade is only around one per
cent, it is a niche player in manufacturing. For instance, inflated balls
produced in India are largely hand stitched and, therefore, have better bounce
than the machine-stitched balls from China; this gives them an advantage over
China in European markets where hand-stitched balls are preferred. To
ameliorate the sports
goods industry in India, the study has suggested setting up of composite sports
clusters equipped with technical and logistics support of international
standards to push India's sports goods exports to Rs 1,000 crore mark by 2018.
Sport is regarded as one of the largest industries globally in
terms of employment and revenue. The Business of Sports is a multi-billion
dollar global industry propelled by enormous consumer demand. The sports
business means many different things to different people. This is a truly
global industry, and sports stir up deep passion within spectators and players
alike in countries around the world.
But in past, it was just a loss-making affair in India. Now, sport
is going to be the next big industry in India. In developed countries, sports
contribute around 2 to 4 percentage of total employment. It includes a variety
of career profiles such as athletes,
coaches, trainers, event managers, public relation officers, Coordinator of
sport organizations, Marketing Consultant, Program and Facility Manager,
Professional Sport Promoter, Sport equipment and product sales, Sport Event
Planner and Manager and Sport Sponsorship Specialist.
Cricket balls, cricket bats, general exercise
equipments, sports net and protective gear for cricket account for about 54 per
cent share in total sports goods exports.
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