The
on-demand concept looks like it is here to stay. Consumers seem to be embracing
this new way of doing things. EV Williams, co-founder of Twitter, believes that
the really big things on internet are realised by doing things faster without
making people think.
Several
businesses may be solving problems, but the ones that provide solutions faster
and make it more convenient for their customers are going to win in the ‘on
demand’ economy. The future for many of these startups is going to depend on
primarily 2 things – speed and convenience.
Many of
these startups will have to help consumers get things done faster and make it
easy for them to do business. The two questions that startups need to ask is:
- Can we provide a service
faster than anyone else?
- Are we the easiest company
to do business with?
Product lifecycles are dramatically shortening.
We’re going to see startups fail and grow faster than ever before. Along with
quality and price, companies also need to start focusing on speed and
convenience. The future for the on demand and hyper local segment looks
exciting, and consumers are soon going to be spoilt for choice.