wing a home maintenance service business can be very rewarding in today's market. Whether you are skilled in carpentry, plumbing, electrical work, painting or roofing, many homeowners prefer having a reliable contractor to go to when a repair issue arises. Even if you specialize exclusively in a particular home maintenance area, there are steps you can take to increase awareness of your business and, therefore, your client base. Identifying potential clients, offering promotions and collecting referrals are a few ways to can successfully grow your business.
Traditional Promotions
No one will know you offer home maintenance services unless you market to them. So, slip flyers or postcards listing the home repair services you offer into the door frame or under the mat at residences in your target neighborhoods. Include your contractor’s license number to build trust, and prominently feature your contact information to make it easy for new clients to reach you. Always ask for a referral as soon as you finish providing services in a client’s home. Form a networking group of people who sell to the same target market, such as landscapers, cleaning services, pool companies and interior designers, to build relationships that lead to referrals.