The Market
Southeast Racing Parts will be participating in an exciting, growing market.
Motorsports has seen explosive growth in the USA in the last decade. It is
now the fastest-growing sport in the USA. The market is worth $1.5 billion
annually. A recent survey indicates that over 385,000 people have competed
in organized motorsport events with even more people who have
"souped" up their cars but have yet to compete in organized events.
Additionally, TV coverage for motorsports has increased dramatically helping
fuel growth. Lastly, the Carolinas has experienced record population growth,
25% within the last decade making SRP's chosen location attractive.
The Organization
Southeast Racing Parts is founded on the idea that maintaining satisfied
customers is essential to the financial health of the organization. With this
in mind, SRP will be working hard to ensure that all of their customer's
expectations are exceeded in all transactions. To maintain a presence within
the racing community and close relationships to customers, Southeast Racing
Parts will be an active member of the local racing scene through participation
and sponsorship.
Products, Services, and Delivery
SRP will be both a brick and mortar company serving the local community as well
as offering a catalog with a mail order service. The catalog will be a
four-color edition and subsequent editions will be analyzed to determine the
cost effectiveness of publishing in this format. SRP will offer engine and
chassis parts for a wide variety of cars. Safety equipment and set up equipment
will also be offered. All of the popular name brands will be offered in
addition to an array of generic label parts. SRP will offer coil rating
services as well as scaling services for race cars.
Financials
Southeast Racing Parts will be profitable from month one. Margins are
forecasted to be respectable. Year one sales will be exceptional with
a steady growth rate for the first five years.
Southeast Racing Parts is an exciting opportunity that combines a
customer-centric organization with an explosive industry. Motorsports is
becoming increasingly popular in the United States with more and more people
becoming active participants. Even for those who are not true participants, it
is now "cool" to have your car "tweaked out" even just for
aesthetics. An investment in Southeast Racing Parts is a high growth,
reasonable risk opportunity.
1.1 Objectives
- To make Southeast Racing
Parts the number one destination for the purchase of entry-level/novice
racing supplies in the Carolinas.
- To achieve a
modest initial gross profit margin, increasing that by at least 1%
per year until reaching our final target.
- To sell a substantial
amount of product the first year.
- To maintain a solid growth
rate per year for the first five years.
1.2 Mission
Southeast
Racing Parts is dedicated to providing racing products that combine quality
performance with value pricing. We wish to establish a successful partnership
with our customers, our employees, and our suppliers that respects the
interests and goals of each party.
Constantly
striving to supply what the consumer is asking for, we will continually review
what is available in the marketplace, and what isn't. Improving on what is
available and providing new products and services to the areas of need will
help ensure our success in a market driven by consumer demand.
Success
will ultimately be measured by our customers choosing us because of their
belief in our ability to meet or exceed their expectations of price, service,
and selection. For more details visit our website allindiayellowpage.com.