In its modern sense including personal writing materials,
stationery has been an important part of good social etiquette, particularly
since the Victorian era. Some uses of stationery, such as sending a
manufactured reply card to a wedding invitation, have changed from offensive to
appropriate.
The use and marketing of stationery is being partly
superseded by electronic media. Stationery is intrinsically linked to paper and
the process of written, personalized communication, and many techniques of
stationery manufacture are employed, of varying desirability and expense. The
most familiar of these techniques are letterpress printing, embossing,
engraving and thermographic printing (often confused with thermography).
Flat printing and offset printing are regularly used, particularly for low-cost
or informal needs.
Though our fondness remains, we no longer depend on
stationery as we used to. Once upon a time, paper and ink were the quintessence
of utility. Things existed, systems worked, money was made because pen was put
to paper. Banks had ledgers and filled them in with differently coloured inks.
When they told you you were in the black or in the red, they meant it
literally. From the late 17th century, when a semi-reliable postal service
began to emerge, letters were the lifeblood of business and of social life. In
the Victorian era, etiquette books containing advice and templates for every
possible permutation of correspondence between friends, lovers, professional
associates and all points in between proliferated. For more details visit
our web site allindiayellowpage.com.