We recently had one Chinese client who requested a dazzling set of gold
frames, peppered with pink diamonds from Australia and with all the
groundbreaking technology we could offer – those ended up costing $450,000 – a
price he was more than willing to pay,” he says.
Given that so much of the value of luxury watches is generated from their
potency as status symbols, Mr Lindberg is convinced that it is only a matter of
time before many consider prestige eye wear in the same light.
“An expensive watch is seen by many as a means of distinguishing yourself
from others – but a timepiece only sits in your wrist. Given that glasses sit
in the middle of your face, it’s the very first thing people see. The logical
next step is to spend money on giving people the best possible first impression
from that item, as well as an indication of your tastes and aesthetic choices.”
Obviously I have enormous respect for luxury watch brands
and their craft, and see the lines between our two sectors becoming
increasingly blurred – not to mention the fact that we share the same elite
breed of international clientele. But no, there are no plans to make Lindberg
watches for the time being, though one never quite knows what the future holds.
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