The sports goods industry of India has its
roots in Sialkot, Pakistan. When India was partitioned in 1947, many of
Sialkot's skilled Hindu craftsmen migrated across the border into Punjab,
settling in Jalandhar, where the Indian sports goods industry is now based. The
Indian sports goods industry has expanded to include the areas of Meerut,
(Uttar Pradesh) and Gurgaon, (Haryana). Most of India's sports goods are
exported to the United Kingdom, The
United States of America, Germany, France and
Australia. The industry is mainly concentrated in Jalandhar and Meerut.
The sports goods industry in India has
witnessed a phenomenal growth over the past five decades and now occupies a
place of prominence in the Indian economy in view of its massive potential for
employment, growth and export. There has been an increasing emphasis on its
planned development, aimed at optimal utilisation of resources for maximising
the returns, particularly from exports.
The Indian sports goods industry manufactures
318 items. However, major items that are exported are inflatable balls, hockey
sticks and balls, cricket bats and balls, boxing equipment, fishing equipment,
indoor games like carom and chess boards and different kinds of protective
equipment. The Indian sports goods industry is a highly labour intensive
industry which provides employment to the weaker sections of society and also
employs a large number of women.
This industry report offers the most up-to-date
market data on the actual market situation, trends and future outlook for
sports goods in India. The research includes historic market data from 2008 to
2014 and forecasts until 2019 which makes the report an invaluable resource for
industry executives, marketing, sales and product managers, analysts, and other
people looking for key industry data in readily accessible and clearly
presented tables and graphs.
Sports brands are trying to connect with users
when they are young. They are connecting with schools by becoming their
official sports footwear supplier. They also sponsor various sporting events at
the school level. The government has earmarked $375 million (Rs 1,684 crore)
for development of sports infrastructure in the 11th Five Year Plan. It is also
encouraging schemes to identify and develop young talent. All this will help
the sports goods market to grow.
Sports retail is a niche retail segment in India
and at present, the sports retail market is small. There are no official
estimates of the total retail market and estimates given by different
consultancy organisations vary. According to one estimate, the total size of
the Indian retail market was $372 billion in 2008, of which sports retail was
around three per cent. However, its share in organised retail was around 10 per
cent. Estimates of the sports goods/equipment manufacturing industry is
available from SGEPC, which shows that the industry has been growing at an
average annual rate of around 10 - 12 per cent in the past five years.
Over the years, India has developed as a sourcing
hub for sports goods and the focus of the manufacturing sector has been on
exports. The size of the domestic market is small because Indian society is
education-oriented and sports are treated as a distraction from education.
Sports are still not treated as a means of livelihood; instead, it is still
considered a source of entertainment. This has led to low sports participation
levels. There are other barriers such as the non availability of infrastructure
and the inability to pay for facilities and buy sports products.
However, of late, Indians are spending more on
sports goods. Although sports are still treated as a recreational activity,
recreational consumption in India is growing. It is projected to grow at the
rate of 8.9 per cent per annum from $1 billion in 2005 to $6 billion in 2025.
With an increase in incomes, there has been a decline in the consumption of
food and basic necessities, and, if India continues with its high growth rate,
recreational spending will grow. So if you are looking to buy outdoor sports
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