Ecommerce web development
services must excel in three core areas: Efficiency, Ease of Use and
Security. Are you looking to expand your ecommerce business and grow
online?
Ecommerce website development
demands strategic UX/UI design, development and execution that is best
delivered by a combination of expertise and efficiency of an experienced
ecommerce website development company. Irrespective of the ecommerce format you
may choose, single store or a marketplace, there are 3 critical aspects in
ecommerce website development that help sustain your success. Read more to know
about these three crucial aspects of ecommerce website development:
Appropriate
Ecommerce Platform:
In ecommerce
website development, the choice of a platform that offers ease of access,
simple, clean navigation and multi-device compatibility is very critical for
success. Further more hiring the right ecommerce website development company with
expertise and experience in particular ecommerce platform niche is crucial to
leverage the benefits of the platform. Ecommerce websites exists across a
wide spectrum from the single product ecommerce to a multi-vendor service
marketplace and the one thing that runs common in their success is
user-friendliness and ease-of-use.
It is essential to have users at
the forefront of your UX/UI design, the various aspects like content, product
images, search, navigation and product images all work in unison. This demands
an in-depth research about the target customer and their buying cycle behavior,
how they search online, type of devices they use to enable better conversions
at each level of the online store. Thus content, design, functionality and
performance when designed keeping the end consumer in mind cement your chances
of success.
It is for this reason that
Magento is the most preferred ecommerce website development platform
world-wide. The high-performance, scalable ecommerce platform has feature-rich
out-of-the-box functionality that help create engaging shopping experiences and
enables Magento developers to curate a personalized shopping experience.
Security:
A high volume of personal
information is provided on ecommerce website with a complete trust that it will
not be misused. An ecommerce website must therefore ensure the appropriate
steps to secure user’s private data and confidential details of payment and
contact details. It is advisable to have (Secure Socket Layer) SSL/
(Transport Layer Security) TLS and compliance with PCI-DSS (Payment Card
Industry Data Security Standard) on your payment pages.
When SSL is on the server, the address
URL changes from HTTP to HTTPS and further the address bar in an ecommerce
payment page equipped with ‘Extended Validation certificate will turn into
green color bar. Adopting SSL/ TSL and compliance with PCI-DSS helps in three
major ways:
§ Secured against
risks: It not only makes your website more secure, verified and
protected, it also reduces your risk to eavesdropping, (Man-in-the-middle
attacks) MITM attacks and sniffing attacks.
§ Perceived as
safe and secure: Customers also perceive your online store as more safe and
secure. It reinforces your credibility, thus users feel more secure in
transacting online on your website thereby resulting in higher conversions.
Further, it not only increase business authority but also increases the
business trust.
§ Meet SEO
Guidelines & Boosts SEO: Google has recently updated
its Transparency Report that focuses on the use of encryption on Google’s own
site and across the web. The search giant also shows active support to
industry-wide efforts, like EFF’s ‘Encrypt the Web’ that aims to bring more of
the web to HTTPS. Google considers it as a step towards a safe and secure web
browsing experience and considers it as one of ranking factors of page rank.
Therefore it is a wise decision to shift to HTTPS, SSL/ TLS.
SEO + Digital
Marketing:
The competitive landscape of
ecommerce website development India demands an appropriate digital marketing
partner agency which is sensitive to the unique needs and way of working of the
ecommerce market. Apart from optimizing URL, Meta-Tags, images, content,
headings, title-tabs, title tabs, it is equally important to follow all of the
search engine guidelines as also utilize all the various tools of digital
marketing to consistently rank higher in the search social results.
It is not sufficient to do
Digital Marketing because doing it right is important. An effective digital
marketing strategy help build a sales channel and build a loyal online
community. Ecumen, the specialist ecommerce agency helps you with SEO, SMM and
works with you to set the right digital marketing for your ecommerce store.
Ecumen, India’s leading ecommerce
website development company, provides you industry’s best resources to build a
profitable online venture, a smartly designed website, flawless payment gateways
and ongoing maintenance. At Ecumen we don’t just help build and manage online
selling portals, we build ecommerce brands. So if you are looking to get an e-commerce software solution company visit http://allindiayellowpage.com/ to get detail information.