LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.Facebook is an excellent way to give future employees and potential customers a sense of your business.One way to do that is to highlight your employees on your Facebook page. When you share pictures of employees enjoying their work or happily spending downtime, it gives others a sense of your business. People like to work with friendly people, so if you have them, share them.Also, give potential partners an idea of how you operate by enabling reviews on your page. Positive reviews are great for business. Even constructive criticism can provide helpful feedback. Just make sure to reply to all of your reviews.Technology platform Sprinklr employs both of these tactics.