Take the case of Tiger Global-backed CultureAlley. This venture which
began operations last October has already has 2.2 million downloads from
users. Currently, the company's content is free and it derives its
revenues from advertisements.
If statistics are an indication,
there is huge potential waiting to be tapped. "Only 15% of India's
population currently speaks good English. And with a productive
workforce numbering 800 million, there is a huge demand for such
courses," co-founder of CultureAlley Pranshu Patni said.
Citing
feedback from users, Patni said a blue collared worker from Aurangabad
liked the course content so much that he shared it with 40 other workers
on the shop floor via bluetooth. "The app is equipped with advanced
voice recognition and our courses focus on writing, reading, speaking
and listening," he said.
Like CultureAlley, Maxx English, which
provides online English courses to students agedis in the process
launching an English speaking app targeted at young children and adults.
"Users can get free usage to this app for 15 minutes every day post
which it's a paid service," co-founder and chief executive officer of
Maxx English Ranu Kawatra said. The company is pricing the app at two
levels 199 and 399. "Important modules include interview preparation,"
Kawatra said.
Even online course content aggregators have been
bitten by the app bug. LearnSocial which launched online courses in
spoken English around eight months back, states the English language
course is the most sought after course on its platform. "Of the 3,400
paid enrollments till date, around 600 users have opted for English
courses," founder of LearnSocial Raju Vanapala said.To know more visit our site http://allindiayellowpage.com.