That could be one of the reasons Ganesh, an investor with fingers in
pies as varied as healthcare, online groceries and education, has
promoted FreshMenu, a food-delivery service in Bengaluru led by Rashmi
Daga. FreshMenu makes and delivers gourmet meals priced at a reasonable
Rs 250 per meal, and has a menu that changes every day. Customers can
order meals through the website or mobile app.
As opposed to a
brick-and-mortar restaurant, an "internet-only restaurant" like
FreshMenu eliminates massive costs such as real estate, service and
air-conditioning. "We also bring down costs by using technology and
analytics to predict demand. We even know the eating pattern of a suburb
like Whitefield (in Bengaluru)," says Ganesh.
For the founders
of Brekkie, another Bengaluru-based food startup that specializes in
healthy and wholesome breakfasts, the idea came from a personal pain
point."We weren't morning people. Most mornings, we didn't even have
time to grab a bite - unless we wanted a greasy dosa in a packed
darshini," says Ashwin Chandrasekaran, who founded Brekkie along with
Haripriya Raja and Nikhil Behl. None of the 20-something co-founders has
a background in food. But the venture's been growing and has barely
spent a penny on marketing. "We have operationally broken even and are
looking for investments to expand," says Chandrasekaran.
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