What however has not evolved exponentially is the expertise to manage
these. The Confederation of Indian Industry (CII), organized a "Sport
Management Capacity Building Session" in association with the Australian
Trade Commission and Deakin University, Australia to take advantage of
the decades of experiences Australia has in this field.
"Australia is not only a great sporting nation, but also the greatest
sports management nation," said Patrick Kearins, Trade Commissioner,
Australian Trade Commission, "The concept of sports management has
matured over the past 30 years in Australia with dedicated and educated
professionals in the field. Indian sports industry can benefit from
Australia's experience and expertise to develop their own industry and
talent."
India lacks in almost every field when considering
sports management. An NSDC (National Skill Development Centre) Skills
Gap study in the sports sector found that by the year 2022, India would
need the following: Sports coaches - 364,745 PE teachers 976,938,
Fitness trainers 363,605, skills (physio, medicine, psycho etc.) for
player development 366,533, Skills (commentator, scorekeeper, referee
etc.) for matches 78,291 per skill.
To increase Sports
Management expertise, one has to begin from the grassroots perception.
In Australia parents look at sports management as a prestigious industry
unlike India where the understanding of sports has yet to go beyond
playing in the highest levels of a game. However, the landscape
predominantly occupied by cricket has been changing rapidly with hockey,
tennis, golf, football starting to see similar transition. "That
transition will require a large group of professionals, people who may
not play at the high levels, but who know what it is to deliver quality
when it comes to management of talent, sponsorships and its value,
understanding sports science and sports marketing etc.," Kearins said.
Talking about Australia as an education and sports destination, Patrick
Kearins added, "Despite population as big as Greater Mumbai, Australia
is one of the most successful sporting nations in the world, not just in
playing it but in sports management that evolved in the 1970s with the
creation of the Australian Institute of Sports. The model we pioneered
there has become so successful that it has been adopted by the world."To know
more visit our site http://allindiayellowpage.com.