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Start Building An Online Grocery Store Targeting Customer Retention


Most of us hate going to the grocery store. Fighting for parking, dealing with the crowds, dodging shopping carts, waiting in long lines at checkout—they're all annoying and make us want to avoid the supermarket altogether. Plus, grocery stores are full of money-sucking pitfalls like endcaps and deceptive pricing. Thankfully, we live in the future, and we can have groceries brought to us instead of having to go get them. Here's how to get started with grocery delivery, save some money, avoid the grocery-store hassle, and let your food come to you.

We've discussed several times how grocery stores do all kinds of things to trick you into spending money, and how even buying in bulk doesn't always save you much. Shopping for groceries online gives you a way to avoid all of those bait and switch practices. You'll never be tempted by flashy packaging on a product you would never have purchased anyway, featured products on "end caps" that look like they're on sale but really aren't a bargain, deceptive per-unit pricing, and "everyday low prices" that look like sale tags. Shopping online is a much more straight-forward matter. Prices are clearly marked, and if you have a shopping list you can search for specific items, add them to your cart, and check out immediately, as opposed to walking through aisles, going back through the store to pick up something you forgot, or falling for those impulse buys that somehow always make their way into your cart.

Also, online prices are usually competitive with in-store pricing, and grocery chains honor their sale prices from their circulars in their online stores, and many even have virtual coupons you can apply to your order. Since sales circulars are usually also on the supermarket's web site, it's even easier to check what's on sale before you buy than it is if you're standing in the store. Plus, if you're on a budget or just money conscious, you can see your subtotal increase with every single item you add to your cart. If you break your budget, you can remove something from your cart to get you under budget before you're standing at the checkout counter. As you tick off your shopping list, you get instant feedback on how much you'll spend, which unlike shopping in a store, can help you get your grocery costs under control.



If you've noticed, all of these products are pretty difficult to mess up. Most of them are shelf-stable, packaged, branded, and sealed products that you don't have to trust a delivery person or personal shopper to choose for you. Until you've built up a rapport with your delivery service, start with the basics: products that you know don't need to be selected based on appearance or on-shelf quality, and products with brand names that are easily identifiable.

For example, personal hygiene products are almost always sealed, but they're also a category where most people have real brand preferences. You can test your delivery service by ordering your favorite brands, just to see if they keep them in stock, and to see if the person picking out your order pays attention to your request and doesn't make any unwanted substitutions. The same applies to household and cleaning products. There have to be at least a half-dozen different Clorox cleaning sprays, but pick the one you like, and if you get it, you'll know the delivery service is paying attention, or using technology that minimizes those kinds of errors. It's much better than sending a driver into a stockroom with a printout of your order, hoping they pick the right things from the shelves. So if you are looking to buy grocery online visit http://allindiayellowpage.com for more information.