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Innovative food delivery startups cash in on demand.

That could be one of the reasons Ganesh, an investor with fingers in pies as varied as healthcare, online groceries and education, has promoted FreshMenu, a food-delivery service in Bengaluru led by Rashmi Daga. FreshMenu makes and delivers gourmet meals priced at a reasonable Rs 250 per meal, and has a menu that changes every day. Customers can order meals through the website or mobile app.

As opposed to a brick-and-mortar restaurant, an "internet-only restaurant" like FreshMenu eliminates massive costs such as real estate, service and air-conditioning. "We also bring down costs by using technology and analytics to predict demand. We even know the eating pattern of a suburb like Whitefield (in Bengaluru)," says Ganesh.

For the founders of Brekkie, another Bengaluru-based food startup that specializes in healthy and wholesome breakfasts, the idea came from a personal pain point."We weren't morning people. Most mornings, we didn't even have time to grab a bite - unless we wanted a greasy dosa in a packed darshini," says Ashwin Chandrasekaran, who founded Brekkie along with Haripriya Raja and Nikhil Behl. None of the 20-something co-founders has a background in food. But the venture's been growing and has barely spent a penny on marketing. "We have operationally broken even and are looking for investments to expand," says Chandrasekaran.To know more visit our site http://www.dukanbazaar.com.