Fresh foods can account for up to 40 percent of grocery revenues. This fact plays a major role in e-groceries as well. The retailers should encourage their online customers to shop for fresh food in order to increase the average order value. However, according to the article by Elaine Watson+, Online grocery shoppers are upping their spending online, but remain wary of buying fresh produce.
Shoppers are concerned that they would get products in a bad condition, damaged or close to the expiry date if they order online. We are all used to gauging the quality and freshness of products, choosing ones that match our expectations – something that obviously cannot be done on the web page. So what is the point of shopping online if one still has to drive to the supermarket to complete it? Fresh food shopping can be a huge barrier that can discourage customers from online shopping altogether.
On the other hand, winning a customer for fresh food shopping brings many benefits to the retailer:
A larger proportion of the customer’s wallet
Bigger baskets that alleviate delivery costs
Strengthening loyalty bonds
More sales
Here are some ideas on how you can leverage user experience to encourage customers to add fresh products in their baskets. Some have been put into practice, some are merely ideas hoping to spur your creativity in finding new ways to delight your customers.
1. Get the basics right
You can be pretty sure that the bottle of beer you have ordered online will fairly match the product image on the web site. With lettuce or apples, it is another story. Many things have to be done right to ensure the delivered product looks just as fresh and crispy as its image on the web site. Customers trust you on that. One mistake in this regard is enough to lose them forever.
Relevant product descriptions and information about their origin and suppliers (customers want to know where their food is coming from) are helpful as well. So if you are looking to buy fresh foods online visit
http://dukanbazaar.com for detail information.