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Why the consumer goods industry needs to reassess its current operating model.

Admin - Posted on: 20/May/2016

As a recent McKinsey Insights article pointed out, CPG companies are selling more of their products to more people in the world than ever before. Which is why their complex operating environment is a mix of meeting demand from developed and developing markets, increasing global and local competition, fickle consumer behavior, and complex business models. On top of this, CPG companies face severe input cost volatility and strained supply chains. Which is why their current operating model must evolve and to keep pace.

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