Transportation Products In Kolkata

Every supply chain is subject to the vagaries of fickle consumer demand and seasonal ups and downs. But, when it comes to stocking store shelves and freezers, managing seasonality in the food supply chain is an even taller order. Seasonality manifests itself as a challenge to the food & beverage supply chain from two key vantage points – the supply side and the demand side. On the supply side, food manufacturers wrestle with the ebbs and flows of the relatively short harvest season and supply variability caused by any number of things – fluctuations in crop yield, outright crop failures, weather impacts, spoilage and waste. On the demand side, food manufacturers must ramp up to meet surges in consumer demand, also driven by a host of factors – seasonal demand for particular foods, new product introductions or retail promotions.

Every supply chain is subject to the vagaries of fickle consumer demand and seasonal ups and downs. But, when it comes to stocking store shelves and freezers, managing seasonality in the food supply chain is an even taller order. Seasonality manifests itself as a challenge to the food & beverage supply chain from two key vantage points – the supply side and the demand side. On the supply side, food manufacturers wrestle with the ebbs and flows of the relatively short harvest season and supply variability caused by any number of things – fluctuations in crop yield, outright crop failures, weather impacts, spoilage and waste. On the demand side, food manufacturers must ramp up to meet surges in consumer demand, also driven by a host of factors – seasonal demand for particular foods, new product introductions or retail promotions.