Aequitas Global, Knowledge Process Outsourcing organisationworking with the Micro, Small & Medium Enterprises to enhance their growthand stability by identifying healthy opportunity pockets through their productsand services, which are valuable for their customer. We formulate, implementand evaluate a cross-functional decision that enables an organization toachieve its objectives. This is a continuous process that guides the clientorganization in achieving the strategic goals given its internal and externalenvironment.
We have invested 70% of our talent capital in real time businessresearch since our inception. We drive the fundamentals of the businessdecisions through continuous research and analysis that helps our clients toshorten their learning curve by two to three years and apart from theoperational and learning cost spend during this period.
Aequitas Global was started by a team which has richmultifunctional global experience who had taken Start-ups and Growth-Stagecompanies from inception to the growth stage and beyond, and a combined"inside-the-ring" experience of going through every stage ofdevelopment, including inorganic growth.
Our focus is value innovation and we approach this through microtasks management, focusing on strategic goals. We started in 2009 with a MarketValue Research project. Our clients are spread through Logistics, E-commerce,KPO, Textiles, IT Products and Services, Retail, Construction, BPO, DigitalMedia, Agriculture, Engineering and various other service industries.
What we do
OurBusiness Solutions & Services covers the challenges with Entrepreneur(Learning, Change, decision making etc.), Process, Clients, Resources (People& Infrastructure), Systems, Practices, Geography, Branding, Change,Technology, Market Acceptance, digital Media Marketing, Business Model, PR,Energy, Process, Finance, Risk, Investments, Pricing strategy, marketacceptance, Procurement, Research, Transitions, Mergers & Acquisitions.
Weinitiate the assessment on viability of the project, need, desired outcome andthe environment, which may influence the outcome of the project. We will leadthe project on strategy, operations, deliverable and the stakeholders will workwith us on the same.
Postassessment, we propose the Entrepreneur on the requirements generated duringour study focusing on growth of the enterprise and on agreement of the same westart our project. The project will be executed with the set timelines, wecarry out the implementation and also guide the internal team to manage thesame post our exit.
Since2009 we our delivery model was business consulting excluding advisory as wehave understood that advisory never works for MSME's. In 2014 we havetransformed ourselves as a Knowledge Process Outsourcing organisation tosupport our vision to serve more clients at a reasonable cost with a highervalue making a direct impact on the growth.
Our Services:
Web Assistance
• Managing PPC campaigns
• Handling customer service
• General website and blog updates
• Website translation
• Internet research
• Typing content, eBooks, articles, newsletters
• E-Commerce Support – Shopping cart
• Online booking, surveys
• E-Commerce listings setup
• Customer Order Management for e-Commerce/Market place
• Vendor Management for e-Commerce
• Newsletters setup and management
• Online trading assistant
Talent Management Services
• Compensation plan review and analysis.
• Culture development.
• Due diligence/Acquisition planning.
• Custom Benefit Plan Strategies and Design.
• Benefit analysis, cost control and reduction recommendations.
• Development of Employee Communications.
• Employee claims resolution.
• Monthly invoice audit and reconciliation.
• Online employee access to benefits information.
Digital Marketing Services
• E– commerce websites - contests and promotion, social mediamanagement, event capture, brand management, web perception audit andassessment.
• Optimized blog development, design, maintenance andpromotion in social media, blogger relationship programs (BRP's), blogconsultation, content management, web research and web-mining.
• Brand management solutions program identifies brandinfluencer's and creates a process for communicating to them through multiplechannels — surrounding the target audience via media, public relations and wordof mouth.
• Prospect Engagement (PE) is designed to give companies aninformed, strategic and approach to measurable relationship between theindustry and the Analyst. It is a comprehensive solution for in-houseAnalytical Research teams to influence sales cycles as well as influencerperceptions locally, regionally and globally.
• If you are looking for handling your organization’sreputation in Internet at both crisis and non-crisis situation we could manageit for you.
• We consistently perform research on the web presence of thecompetition to optimize your presence.
• We build customer / prospect response management acrossvarious digital media channels to manage your brand reputation.
• We offer employer branding solutions for meeting yourtalent challenges.
• We create engaging content for your PR requirements andother marketing collaterals.
Brand Research
Branding for Small and Medium Businesses is to enhance the relationship withits consumers and prospects and marketing is to educate the prospects andcustomer about their products or services. Deciding what strategy to pursue instructuring the Organization's brand portfolio depends on the answer of anumber of strategic challenges prevailing in the internal and external businessenvironment.
Small & Medium Business marketers know they should beputting more effort into branding, challenge is to start at the right place atthe right time and most importantly at the right cost.
Mergers and Acquisitions
• Strategy design for Merger & Acquisition- Criteria,Fitment on financial, cultural & talent aspects.
• Target Identification & opportunity Analysis -Discover, Asses, Short & long term capital benefits.
• Identification & partnering with PE- Discover,evaluate, negotiate and design Strategies to partner for growth.
• Merger Communications-Spearheading Strategy &Implementation of Internal & External communications.
• Customer Strategy & Marketing integration- Design &Implement post client communication strategy on benefits, client/marketintegration opportunities evaluation and business model integration.
• Strategic Due Diligence- Acquisition analysis- Analysis onCosting, Financial viability of acquisition process in terms of Customer,Industry, Brand, Risk, IP, Investments & Investors, Cash flow, Productdevelopment, Processes & Practices, Profitability, Infrastructure, Legal,Assets & liabilities, Culture, talent, Information technologies, Pricing,Market growth, etc.
• Merger Integration strategy & Implementation-Leadingthe business process Integration of both organizations to a unified newcorporate goal with or without common business goals.
• Joint Ventures & Alliances- Identify new opportunitieswith the target company’s current market strength.
• Divestitures- Fund flow management opportunitiesidentification and build process for operation.
• Information Technology- Key integration challenge isinformation acquisition, analysis and decision management. We facilitateidentification and implementation challenges in IT Infrastructure, ERP, ITSecurity and Strategy.
• Corporate REWIND- Identify and build a new corporate goalto get both the team to get integrated.
IndependentBusiness Reviews
We provide Business reviews based on facts and figures thatprovides an unbiased view on a company’s forecasts including business functionsapart from Finance. An in-depth analysis will be executed with a structuredplan including multiple stakeholders. We also do Independent Business Reviewwith an intention to rescue a distressed organization or a critical situationwhich is absolutely different from dealing with a healthy business.
New Market Penetration- Expand in India/ Globally
Aequitas Global helps you to establish your organisation inIndia, Singapore, US and UK. Invariable of their size in terms of capital,people and other traditional limitations which acts as a barrier to entry tonew markets we are providing solutions for Small and Medium businesses to enternew markets.
Market Pricing - PricingOptimization
Pricing decisions are very important in cost sensitiveStart-ups, Small and Medium businesses which can determine their existence andgrowth.
• We design pricing strategies which helps our clients toachieve pricing excellence by identifying opportunities and challenges:
• We identify the impact of the market price, microeconomical and other influential factors which could impact the Pricing.
• We help our clients to position the product or servicevalue against their competition and thus the best of their values are perceivedby their consumer by understanding beyond the differential factors.
• We determine the exact price value which is to be chargedto each category of the customer.
• We explore the pricing policy and processes, competition,system, tools, and performance management approaches necessary to support thepricing function in a business.
• Design self-sustainable pricing improvement programs withinthe organization.